Nils d'Aulaire
Creative Director

NYC-based Creative Director Nils d'Aulaire has spent the last 20 years as a visual storyteller for commercial, entertainment and corporate brands. He has led creative-strategy and execution for Entertainment brands (Starz & FX), Music (Universal Music Group & TouchTunes) and Education (Columbia, Princeton & Purdue), among many other categories.

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Originally focusing on educational media, including hands-on TV production experience for PBS and educational museum user experience and graphics for the Richard Lewis Media Group, Nils transitioned into advertising, creating impactful campaigns underpinned by strategic consumer insights

 

As a Creative Director. He got a range of experience doing everything from:

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  • Breaking a Guiness World Record for his social media work on The Simpsons
     

  • Launching a Chilean wine in the US via concepting and executing a campaign including anthemic "hero" spot, documentary video production, website and social creative
     

  • Built an audience for WGNA original series, Salem & Manhattan, through social media campaigns with on-site video direction, and content calendar creation
     

  • Planning and producing cross-channel digital creative for the Blue Man Group
     

  • Created global and regional cross-channel video and digital creative for numerous Unilever (Knorr and I Can't Believe It's Not Butter) and General Mills (Green Giant) brands


Looking to produce his own creative vision and try his hand at founding an independent agency, Nils co-founded the media agency SAGA Content in 2015, which continues to win awards for their creative work, partnering to:

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  • Break (even more!) world records for educational fundraising, raising $36MM for Purdue University and $27MM for Columbia University with 360 degree campaign concepting, content strategy and creative execution across video, print, web, OOH and 24 hr hands-on Facebook, Instagram & Twitter content management
     

  • Concepted and directed original music videos for Universal Music Group's Republic Records, including "Scars" by James Blake (42MM streams) and Red Bull Record's New Beat Fund (XX), with accompanying live concert footage and behind-the-scenes content for EPKs
     

  • Created cross-channel assets for corporate branding of Xerox, including design of their Global Citizens Report, brochure, website and sales support materials
     

  • Told the stories of Informatica, an enterprise data solution, and NYC institution, NY Road Runners, through documentary style stories - interviewing, directing and supervising all editing
     

  • Conceived over-arching branding for emerging C-corp, Inspiring Capital, by conducting a collaborative brand workshop, executing on brand guidelines with logo and tagline, and content strategy

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Nils starred in the 2012 feature-length film The History of Future Folk (NYTimes Critics Pick, 95% Rotten Tomatoes Score), based on his real-life space alien bluegrass band. The movie and band has turned into bonafide cult hits, leading to appearances on Japanese television, endless fan cosplay and a coloring book, currently on shelves. 

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Nils holds a BA in Film and Broadcasting from Boston University and serves on the PTA of his kids' school.

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Copyright © 2019 Nils d'Aulaire