Nils d'Aulaire Creative Director
Nils d'Aulaire has spent the last 20 years as a storyteller for commercial, entertainment and corporate brands. He has led the creative strategy and execution for entertainment brands (Starz & FX), music companies (Universal Music Group & TouchTunes) and Higher Ed institutions (Columbia, Georgetown, Princeton & Purdue). He is currently focusing on audio-first marketing in his roll as Creative Director at SXM Media (Pandora, Sirius XM, Stitcher).
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Currently running $95M creative partnership between SXM Media and Procter & Gamble.
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Responsible for $20M+ of new business at Pandora
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Directed original music videos for Universal Music Group's Republic Records, including "Scars" by James Bay (58M streams) and Red Bull Record's New Beat Fund, with accompanying live concert footage and behind-the-scenes content for EPKs
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Developed story, characters and music for the cult-hit film The History of Future Folk (NYTimes Critics Pic, Rotten Tomatoes Certified Fresh 95%, Billboard Top 10 Comedy Album 2014)
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Led The Simpons social media team, breaking a Guinness World Record for FXX's #EverySimpsonsEver live tweet marathon
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Developed a gamification-based University fundraising model for that has become the industry standard. Campaigns have raised over $176M (Purdue University: $41M in a single day)
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Led a fundraising campaign for Princeton University that generated $59M, the highest one-month donation total in their history
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Directed and animated ambient video stories for an immersive 3-story tall spherical theater for the North Carolina Museum of Natural Sciences.